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Time for a Merchant Makeover?

We're all familiar with the classic saying, "You never get a second chance to make a first impression". Nowhere is this more evident than in your own online business. The Internet's an incredibly rich and vibrant marketplace, with over 6 hundred million consumers online and ready to access to your website! While you might never see all six hundred million, the fact remains that they could visit your website.

Now here's the real question you must ask yourself: What first impression is my site making right now?

If you're like most online merchants, you built your web business along the way, as you conducted your primary business. Few of us had the luxury to spend months planning our site, consulting with graphic designers, working with copywriters, carefully choosing products that appeal to our audience, and tons of other details that are necessary to launch a successful site. No, if you're like most merchants you put your site up in a hurry, still don't have a great follow-up selling system and would (if you had time) change about a dozen things related to your site.

If this sounds like you, I have some great news! Now, you can have a merchant makeover that will literally revolutionize the look, feel, and usefulness of your site while boosting your sales to record highs. It's like giving your online business a day at the spa: it's coming back rejuvenated and ready to go to work!

In a moment, I'm going to share with you the four ways to create a Merchant Makeover.

But first, you need to understand one important truth. Grasping this one concept could change your online life from one of hard work with little reward to serious money and smooth sailing. Read carefully, this is important! While it's true that the Internet is the largest marketplace known to humankind, it's also true that the sheer size of the market has spawned one of the most damaging business lies ever perpetuated. What is that lie?

Maybe you recognize this little bit of advice: "If you build it, they will come." I'm here to tell you right now that this is a lie. No one on the Internet succeeds by putting up a website and then sitting back waiting for the cash to flow in.

The truth is, it takes effort. Serious effort. But don't get too intimidated; the good news for you is that Coach Ron Tunick is ready to stand shoulder to shoulder with you! We've been 'around the block' a few times and have built tons of very successful Web properties. We know that there are two paths to success on the Internet: the hard way (where you learn by trial and error) and the easy way, where you learn from others' experience. Now we're offering you the chance to learn from our experience and take the shortcut to online success.

Merchant Makeover: the 4 key elements

1) The Written Word

Your success on the Internet depends on the written word. Just as you're reading these words now, your visitors read the words on your site. They make their buying decisions based on this text, and your financial future rides on your ability to communicate through the written word.

Perhaps you're one of the lucky ones who could afford a top copywriter. If not, the chances are you wrote the content yourself, or perhaps with the help of friends or family. If that is the case (and I'm not suggesting your friends aren't great writers), you are literally leaving money on the table! It's a simple fact of business that most of us were never trained to be writers. It's not our fault; it's the system's fault. I don't know how it's possible that most of us make it through high school and even college without ever learning the single most important skill we need to succeed! It's unfortunate, but it's the reality.

For a website to be effective, the words on that site must persuade. They must charm. They must hold the readers' interest. If your site doesn't do these things now, don't worry... we're here to help! In fact, professional, persuasive copywriting is one of the cornerstones of the Merchant Makeover.

2) Your Site's Look & Feel

The next area of focus is how your site looks. Please understand, I'm not talking about dancing graphics, animation or anything tricky or particularly high-tech. What I am saying is that your site must have a certain look and feel to be successful. It must look coherent and it should grab the viewer's attention with a clean and professional look (not a bunch of silly do-dads or mismatched fonts)

People buy from those they trust. Does the look and feel of your site create trust now? If not, it's time for a makeover.

The identity of your site is about more than just colors and graphics, although the right ones are important. Another factor that will heavily influence your success is how fast your site loads in a visitor's browser. This is a critical element overlooked by most sites. Part of the Merchant Makeover is to consider both the obvious things (like colors and graphics) as well as the not-so-obvious things that can only be learned from hard-won experience. We'll go to work to make sure your site is the very best it can be.

3) ECommerce

Did you know that more sales are lost to poor payment processing than to any other factor? How many times have you gone to a site, been interested in the product, started to order and then backed out? If you're like most people, it's more than just a few times. Some of the most common and costly mistakes include sites that hide their price until the visitor gets to the order form. This desperate attempt to trick a customer into buying is so thinly veiled that today's savvy consumers see right through it. Other problems include asking for credit card numbers on a non-secure page, forgetting the critical CVV information, and address matching that doesn't work properly.

How many sales did you lose today to these common mistakes? Stop losing even one by getting your Merchant Makeover today.

Let me encourage you to take full advantage of the current technology at your disposal. There's no need to 'reinvent the wheel' or do everything yourself when tools like the Makeover can improve your business immediately. Let the pros do what they do best so you can focus on what you do best.

4) Innovation

We truly live in the age of technology. It's no longer enough to have a website and take credit cards online. Today, we have to innovate to stand out from the crowd, but innovation is much more than some slick software product that George Guru wants to sell you for only $49.99.Here are two ways you can innovate today while making it easier for your customers to buy from you. Now that's a win-win!

  • First, you can now accept credit cards right over your cell phone! A new technology called Charge by Cell means you can accept a sale by credit card anytime, anywhere. Gone are the days of checking your email only to find that four people who wanted to buy couldn't buy because your charge-card processor dropped the ball. We both know you don't get those sales back. Now you can confirm every sale no matter where you are.
  • The second piece of innovation is a very simple to use piece of code that allows your customers to request you to call them. Do you know the main reason people don't buy from you on the first visit to your website? It's because they don't have enough information!

While building a great Frequently Asked Questions page and answering email fast are good efforts, nothing can replace the impression you will make on customers (and buyers!) when they can enter their phone number and receive your phone call in a matter of minutes. Of course, you control when you're available to make such calls.

This is Just the Beginning

What we've shared with you today is only the tip of the iceberg. With Coach's proven business tools, your Merchant Makeover will revolutionize not only the way you do business, but also the way customers perceive you. When you change that, you change everything.

We began our talk today with an old saying. There's another old saying that goes "A journey of a thousand miles begins with a single step". In the time we've spent together, I've asked you several questions. Now I'm going to ask you one more. Get ready because this is the important one.

What step are you going to take right now to begin your Merchant Makeover? Saying you want it is not good enough. Knowing you need it won't get you to first base. The one thing that separates those who succeed wildly and those who plod along aimlessly is all in a word: Action.

 I ask again. What action will you take right now to begin your merchant makeover? If you take one step toward the Coach, I'll meet you all way!